When we talk about Search Engine Optimization, or SEO, we are really talking about is being found when people search online. This is something that most people think of in a national setting, but it is a vital importance for a small local business, because your small local community will be doing online searches.
SEO is making sure attributes you put into your webpage and things you do in connection with your web presence is all tied together to make you relevant on the web. As a business you want to be found on the web, and the idea of creating relevance for your business when people search is precisely what SEO is.
Now when we say “get found on the web,” we really mean Google. Of course, there are other search engines people use: Bing, Yahoo, Ask Jeeves (do people still use that?). The truth is that over 97% of all online searches are being done on Google, so it is a vital importance to know how Google ranks websites.